Advertise

The gawkerverse delivers ideas and inspiration for food, crafts, weddings and dwellings to a creative and influential audience of bloggers and loyal blog readers.

Analytics Highlights*:

foodgawker (launched June 2008)
- 6 million page views per month
- 24 million impressions per month
- 2 million visitors per month
- 576,000 absolute unique visitors per month
- 00:05:17 average time on site

craftgawker (launched April 2009)
- 1 million page views per month
- 4 million impressions per month
- 320,000 visitors per month
- 154,000 absolute unique visitors per month
- 00:05:00 average time on site

weddinggawker (launched February 2010)
- 212,000 page views per month
- 848,000 impressions per month
- 90,000 visitors per month
- 30,000 absolute unique visitors per month
- 00:04:05 average time on site

dwellinggawker (launched August 2010)
- 133,000 page views per month
- 288,000 impressions per month
- 72,000 visitors per month
- 39,000 absolute unique visitors per month
- 00:02:25 average time on site

Network Visits by Country (top 4 consistent across all sites)
- 74% United States
- 9% Canada
- 3.5% United Kingdom
- 1.5% Australia

Network Social Media Reach
- 12,000 Twitter followers
- 13,000 Facebook fans

* Google Analytics Data for January 2011


Demographic Highlights:

foodgawker
- 66% college/grad school
- 68% women
- 34% 100K+ income
- 36% 18-34 age, 29% 35-49 age

craftgawker
- 66% college/grad school
- 68% women
- 27% 100K+ income
- 36% 18-34 age, 27% 35-49 age

weddinggawker
- 67% college/grad school
- 76% women
- 36% 100K+ income
- 36% 18-34 age, 33% 35-49 age

dwellinggawker
- 68% college/grad school
- 71% women
- 39% 100K+ income
- 34% 18-34 age, 30% 35-49 age

For more demographics on the sites, visit Quantcast and Google Ad Planner.


Ad Rates and Specs:

foodgawker
- $7 CPM, 728x90 Leaderboard, top of page
- $5 CPM, 300x250 Rectangle, between posts 18 & 20 and 36 & 38
- $3 CPM, 160x600 Skyscraper, footer

craftgawker
- $4 CPM, 728x90 Leaderboard, top of page
- $3 CPM, 300x250 Rectangle, between posts 18 & 20 and 36 & 38
- $2 CPM, 160x600 Skyscraper, footer

weddinggawker
- $3 CPM, 728x90 Leaderboard, top of page
- $2 CPM, 300x250 Rectangle, between posts 18 & 20 and 36 & 38
- $1 CPM, 160x600 Skyscraper, footer

dwellinggawker
- $3 CPM, 728x90 Leaderboard, top of page
- $2 CPM, 300x250 Rectangle, between posts 18 & 20 and 36 & 38
- $1 CPM, 160x600 Skyscraper, footer

Ad Locations
Ad Specs

- Accepted file types: .gif, .jpg, .swf (Flash)
- Maximum file size: 40K initial, 100K polite
- Target: All ad units should open (target=”_blank”) new windows on click.
- Animation: 5 loops, 90 second limit
- Video: Autoplay allowed with audio muted. Prominent stop/mute button.
- Audio: User-initiated on click only, prominent stop/mute button.
- Expansion: User-initiated on click or mouseover only. Expansion must contract on mouseout.
- Files due: Please allow five business days for creative testing and ad trafficking.


Minimum Campaign Size:

foodgawker - $2,500
craftgawker - $1,000
weddinggawker - $1,000
dwellinggawker - $1,000


Contact:
For advertising inquiries, drop us a note at advertising@gawkerverse.com. You can also send requests via Google Ad Planner.